Following in the steps of several other unions and non-profit organizations, Teamsters Canada opened up its YouTube channel this morning. This channel is intended to broadcast videos produced for organizing campaigns or other Teamsters Canada activities.
“YouTube is a modern tool whose power we cannot ignore,” explains Stéphane Lacroix, director of communications for Teamsters Canada. “For us, it represents an additional way of contacting our members and the Canadian public directly.”
Apart from YouTube, Teamsters Canada is also on Facebook and Twitter. Social media shave become essential means for informing Teamsters throughout Canada without any media filter.
“Today, people need to consult more than one source of information to make an informed opinion on the challenges faced by the labour movement,” adds Mr. Lacroix. “Our YouTube channel is yet another of the many platforms that our members already visit in large numbers.”
Teamsters Canada invites its Local Unions and members who wish to publish videos on YouTube to contact the communications department. Videos must meet certain quality and relevancy criteria before they are uploaded.
Furthermore, the media will be informed, upon request, each time new videos are uploaded to the channel.
The Teamsters Union represents 125,000 members in Canada in all trades. The International Brotherhood of Teamsters, with which Teamsters Canada is affiliated, has 1.4 million members in North America.
Stéphane Lacroix, Director of Communications, Teamsters Canada